BRANDS ARE
PEOPLE-MADE 

WE'RE SET UP TO DO THINGS DIFFERENTLY

In 2012 we saw a tipping point – some of the fastest growing brands in the world were known for their incredible cultures. People trusted their transparency, engaged with their openness, and shaped their reputations – influenced by many hands.

That’s when we founded People-Made on a simple belief: brands are made differently now – they’re born through collaboration, shaped by many, always in beta, and earned through every promise you keep. From humble beginnings we now bring together the brightest brand and culture specialists in a way that no one else has ever thought of before.

So if you value transparency, authenticity, and purpose above all then we’re with you all the way. Because brands can’t be rolled out, switched on, or sold to the masses anymore – they have to be genuinely people made.

THE PEOPLE -MADE WAY

Always in Beta

We’re inspired by tech approaches and build brands and culture that are always in Beta. Our approach challenges the conventional and outdated models – we build frameworks that allow companies to adapt rapidly and give their people (customers and employees) the space to shape, define and own it.

WE GO NATIVE

For us brand is about anthropology and sociology – understanding how tribes are shaped and communities behave. When we unearth insights we take a more immersive and collaborative approach – becoming a part of the brand to authentically bring out what’s genuine and critical.

A TRUE EXPERIENCE

We see brand as the cultural compass that guides the behaviours in-store, the user experience on mobile devices, and content strategy across social. Brand and culture binds experiences together across all touchpoints – something that’s becoming more and more important as customer journeys fragment.