Our People & Culture

A home for brave explorers

Our team of strategic thinkers are based in London but operate globally – 50% of our work is from outside the UK – in the US, Canada, Europe, and more. We share the same philosophy, but we each bring different capabilities to the table – from strategic brand thinking, employer brand expertise or creative strategy. And we do it in a way that moves fast and challenges traditional thinking – can do, entrepreneurial and start-up in attitude. But above all, we’re a people-first culture. A tight squad where people do run club together and parents leave on time for pick up. Oh, and we like karaōke…

Our Leadership Team

Brook Calverley

Founding Partner

Brook has 20 years’ experience working as a global brand consultant. He has a strong track record of experience across brand strategy, brand experience, employee engagement, culture change and social enterprise projects. 

[email protected]​people-​made.​com

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Brook

Doug Hewett

Founding Partner

Doug has 16 years’ experience, including roles as a Partner at Engage Group and Associate Director at Interbrand. Driven by a passion for different cultures, he specialises in brand strategy, culture definition, and activation across employee and service experience. 

[email protected]​people-​made.​com

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Doug

Karen Race

Managing Director

Karen has 20 years’ experience, having worked previously as Head of Client services for Interbrand. Her main area of focus is helping companies to deliver on brand-led business performance. In her role as Managing Director she helps us keep the promises we make.

[email protected]​people-​made.​com

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Karen

Our Culture

Fika

One of our Swedish clients inspired us to start Monday morning team huddles with great food. At the beginning of each week we all come together to talk about the week ahead, share in our successes, and eat a breakfast prepared by one of the team (we take it in turns so it’s always a surprise).

Fika

Learning bursaries

We believe that sharpening our minds outside of work helps us broaden our horizons, open up new experiences, and stretch our thinking in new ways. Every year we give our people individual development bursaries that they can spend on anything they like – from floristry courses to pottery classes or Mandarin lessons.

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Family holiday

Family holidays

Every year we go away together on a family holiday. It’s time where we can relax, recharge and spend time together – but it also helps us to recognise everything we’ve achieved so far, and look ahead to new and exciting things to come. This year we went sailing in Dubrovnik, but in the past we’ve been to Barcelona, Soho Farmhouse, and Ibiza!