Brook Calverley , Apr 20,2018

Purpose, past - When leisurewear brand Patagonia finally cracked the formula for a plastic-free wetsuit, they did something extraordinary.... Founded on a passion for climbing and surfing, Patagonia had been built from the start with an absolute commitment to reducing environmental impact. The business had long sought to create wetsuits tha

Brook Calverley , Mar 08,2018

Defying Siberian weather an intrepid group of guests gathered in The Library at Shoreditch House on Thursday 1st March for the second in our series of Brand Culture Sessions. What followed was a brilliant panel debate with Amy Sawbridge (until recently Brand Director and Head of People Strategy at Virgin Group) and Claire Bergkamp

Brook Calverley , Feb 15,2018

Last year we worked with Virgin Atlantic on their EVP and People Strategy - helping them make the business as 'red on the inside' as it is on the outside. We got a fascinating insight into a brilliant brand facing massive change and the challenge of re-engaging colleagues around what that brand means. At our last breakfast club we caught up with Matt Stewart,