What-a-Melon Flying high

Doug Hewett, Jul 22,2016

The What-A-Melon brand has been on quite a journey in 2016. This new brand has entered the highly competitive drinks market with a splash (pun intended) winning the Virgin Voom 2016 competition – in association with Crowdfunder. As part of the process they raised over £111,000 and were awarded £50,000 towards the brand launch activities.

People-Made have had the pleasure of creating this bold new brand in addition to developing the striking content needed to engage consumers – taking this product from a niche following to the mass market. Stockist today include Wholefoods, Planet Organic and Roadchef – as well as being found in a number of offices and gyms.

We caught up with the team at Twitter HQ as they shared the essence of all things What-A-Melon. Find out more about the brand and our time with Twitter below: