Shohada Akthar

Shohada is passionate about building meaningful brands through curiosity and a holistic approach. With extensive experience in brand strategy and insightful research, Shohada brings a cross-industry understanding to every project. Whether crafting brand purpose, values, culture or shaping strategies that resonate with a variety of unique voices, she thrives on making brands come alive. Shohada has led award-winning strategies across Fashion, Architecture, Property, Music, and Food & Beverage, creating authentic and impactful brand and customer experiences.