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Culture Change and Employee Experience
Culture is the driving force within any organization. It creates unity and cohesion, shapes ways of working, directs mindset and attitude. So it’s absolutely essential that culture aligns with purpose and strategy. It’s no longer enough to create a great place to work: we need places that create great work. A culture that fosters the ways of working you need to thrive and succeed; and one that actively supports true inclusion, to ensure all are welcome and are enabled to be the best they can be.
Qualitative research
We take a deeply empathetic and human-centred approach to our research, using an array of creative approaches to truly understand the lived reality of employees, and to unearth the vision and ambition of leaders. Using a mix of live and virtual hacks, hot-houses, workshops and listening groups we unearth important truths and powerful insights.
Target Culture definition
At the heart of any people strategy lies a clear ambition for your culture; an articulation and encapsulation of the kind of business you’re trying to create, and the kind of behaviours you’re trying to foster. This target culture needs to be drawn from a deep understanding of what the business and your customers demand from your people, from the principles of your purpose and values, and from the vision of your leaders.
Behaviours framework
The ideas expressed in your purpose, vision and values count for little unless they are brought to life in the everyday actions and behaviours of your people. Our frameworks map out not only the intended expressions of those ideas, but also provide guidance around what it looks like when you take them too far – or not far enough.
Activation planning
We begin by mapping the employee journey to identify the moments that matter – and what needs to change to align the experience with the promise. From the insights generated we develop a plan for activation, setting workstreams, owners, actions and timeframes, identifying quick wins that build momentum and belief.
Culture handbook
Employees hugely value the clarity and direction that a culture book brings: it acts as a simple guide that connects and translates values, purpose and mission into ways of working that everyone can follow – as well as illustrating the kind of business that collectively you’re trying to create.
Managers toolkit
Management and people leaders often face the greatest pressure within the business. Tasked with both responding to day to day operational pressures, at the same time as trying to align their teams with the business’s strategic goals, they are often left stretched and under-equipped. Our toolkits are designed to help support them with practical advice, ideas and assets.
Why Is Culture Change Important For My Brand?
Culture change supports a change in business direction, when transformation is needed. To meet the refreshed needs of the business, brand and people strategy, culture is an important lever to help transform businesses from the inside and equip employees to deliver on business goals. It’s essential for organisations that want to remain competitive, relevant and innovative. A strong, positive culture can:
- —Improve employee engagement and productivity: A positive culture can lead to happier, more motivated employees.
- —Enhance customer experience: A strong culture can lead to better customer service and satisfaction.
- —Boost innovation: A culture of innovation can drive new ideas and products.
- —Boost performance: A strong culture clarifies what good looks like and how to work efficiently to deliver results.
- —Attract and retain top talent: A strong culture can attract the best and brightest.
How Can People Made Help With Your Culture Change?
People Made can assist with culture change initiatives by:
- —Conducting a Culture study: Understanding an organisation’s culture today, and identifying the elements to keep, change or add for the future, plus the cultural shifts required to get there.
- —Developing a Target Culture: Defining the culture needed for the future and corresponding behaviours to live the culture day to day.
- —Activating Culture Change: Using proven change management techniques to bring an organisation along the journey and deliver long term impact.
- —Measuring Culture Change: Tracking progress and measuring the impact of initiatives.
What Is Employee Experience And Why Is It Important?
Employee experience refers to the sum of all interactions an employee has with an organisation. A positive employee experience can lead to:
- —Increased employee belonging and productivity
- —Improved employee retention
- —Enhanced company culture
- —Better customer experiences
How Can People Made Help Improve Employee Experience?
People Made can help improve employee experience by:
- —Conducting Employee Research: Gathering feedback from employees to identify areas for improvement.
- —Developing Employee Engagement Strategies: Implementing initiatives to boost employee morale and motivation.
- —Designing Effective Employee Journeys: Optimizing the employee experience from onboarding to offboarding.
- —Providing Leadership Training: Equipping leaders with the skills to create positive work environments.
- —Measuring Employee Satisfaction: Tracking key metrics to assess the impact of initiatives.
How Does People Made Conduct Qualitative Research To Understand Employee Experiences?
People Made uses a variety of qualitative research methods to understand employee experiences, including:
- —Interviews: One-on-one interviews with employees to gather in-depth insights.
- —Focus Groups: Group discussions to explore specific topics in more detail.
- —Surveys: Collecting quantitative and qualitative data from employees.
- —Observations: Observing employees in their work environment to gain insights into their behaviours and interactions.
By using these methods, People Made can uncover valuable insights into employee needs, motivations, and challenges.
What Is A Target Culture, And Why Is It Important?
A target culture is a desired future state for an organisation's culture, which we closely align with the brand, business and people needs. This way it drives the change and future state which supports the business growth, whilst being authentic to the reality. A well-defined target culture can:
- —Align employees with the organisation's goals
- —Improve speed of decision-making
- —Enhance employee engagement
- —Boost organisational performance
How Can People Made Help Develop A Behaviours Framework?
A behaviours framework outlines the specific behaviours that employees should exhibit to align with the organisation's target culture. People Made can help develop a behaviours framework by:
- —Identifying key behaviours that support the organisation's goals.
- —Creating clear and concise parameters for exhibiting the behaviours day to day.
- —Developing a system for recognising and rewarding desired behaviours.
- —Providing training and coaching to help people leaders manage employees and develop the desired behaviours.
By implementing a behaviours framework, organisations can create a more consistent and aligned culture.
How Do I Help More Women Become Leaders In My Organisation?
Fully understanding the barriers to progression within your organisation is a key first step to helping more women become leaders, before tailoring your solutions to remove those barriers. People Made can help you build a more diverse leadership population by:
- —Undertaking qualitative and quantitative research to understand the barriers to progression for women and other underrepresented groups
- —Pinpointing moments in the employee lifecycle such as recruitment and talent development where improvements are needed
- —Developing and implementing a strategy to develop a more inclusive path to progression, that enables more women to become leaders in your organisation