Connecting brand and culture
People Made was founded in London back in 2012. We’ve grown a lot since then, but the central idea that drives us remains the same: to close the gap between what’s promised and what’s delivered, authentically connecting the worlds of brand and culture as one.
Today we work with some of the world’s most exciting and pioneering leaders, helping them define meaningful purpose, nurture the right culture and build compelling and differentiating EVPs and experiences. Along the way we’ve connected communities, re-energised global icons and inspired lasting and meaningful change – and collected some amazing awards too.
Common to all of these projects is a genuine passion to uncover hidden truths and explore exciting new opportunities.
Our brilliant London based team draws from a huge depth of global experience and capability; diverse and varied, we share the same philosophy but each bring different capabilities to the table – from strategic thinking, employer brand expertise or creative strategy.
And we do it in a way that moves fast and challenges traditional thinking – can do, entrepreneurial and start-up in attitude. But above all, we’re a people-first culture. A tight squad where people do run club together and parents leave on time for pick up. Oh, and we like karaōke...
Our Team
Emma Winter
Client Director
Lucy Percy
Senior Client Director
Alice Ellis
Senior Client Director
Lauren Purnell
Associate Director
Dave Hanney
Associate Director
Amity Fisher
Associate Director
Amy Morgan
Strategy Director
Imana Dione
Strategy Consultant
Elle Davidson
Strategy Director
Katie Hollis
Senior Client Manager
Shohada Akthar
Senior Strategy Consultant
Victoria Black
Senior Client Manager
Kat Norman
Senior Growth Manager
Kat Egan
Leadership, Business Development & Strategy Specialist, New York
Terri Morbelli
Executive Assistant
Arxhent Xhelili
L&D specialist
Our mission
Brands aren’t judged on what they say, but what they do. Our inside out approach unites purpose, values and culture to help build better brands and create employee and customer experiences that are authentic, distinctive and inspiring.
How we work
Our approach is not traditional and neither is the way we work. We are proudly people-first, whether that is celebrating success, supporting each other or providing the flexibility needed to balance all of life’s commitments. We prioritise collaboration across our teams and between us and our clients. Our work requires us to be adaptable and take a can-do, entrepreneurial and start-up attitude. It’s what works best for our people too.
Frequently Asked Questions
What is a brand and culture agency?
As a brand and culture agency, we make the essential connection between what your brand promises, and how your culture can support the business and its people to thrive. We often work with brands in a few service areas or sometimes all, depending on the business need. Through our work in this service area, we answer the question:
How do you cultivate the best service experience and principles that borrow from your brand and culture to be memorable and distinctive?
With a mixture of experience under one roof, from branding to consulting, in-house to agency, HR to marketing, People Made can help connect the dots.
What EVP services can People Made help with?
- —Service experience: Whether you need to adopt a customer-first culture or develop unique service principles, we create the observable actions that bring service to life in the right way for your customers.
How we work with businesses to help them attract and retain talent:
- —You’re growing and scaling – you need to understand how service experience can fuel the next chapter and your frontline staff can deliver on customer needs.
- —You’ve undergone mergers or acquisitions or expanded to different locations, so you want to create an overarching Service philosophy that can flex for different global markets, and aligns to a commonly understood way of working.
- —The business has pivoted, is undergoing a leadership transformation, or is adding new services and products. Through Service Experience you want to signal a new chapter and alter perceptions or attract a new type of customer.