Our Services
Brand and Purpose
An authentic brand provides meaning and direction for your business. It’s both a guiding principle, offering wisdom and focus, as well as a powerful idea, creating connection and empathy. When fully brought to life it generates trust and drives choice and loyalty both inside and out — ultimately to help you to perform better, connect deeper and have a more positive impact on the world around us.
Purpose
Purpose must do more than simply express a deeply held belief: it must also answer to a change that you can really make in the world. A practical tool that guides everything from strategy and decision making right through to everyday ways of working.
Values
Values need to encapsulate ideas that your people can easily understand ready put into action. They must feel relevant and applicable, be connected to your purpose and go beyond the table-stakes that now everyone expects from work.
Mission and Vision
All organisations need clarity around where they’re heading: to help engage and galvanise employees, to provide an anchor point for leaders, create more relevance for customers, bring confidence for investors. Succinct, differentiating, meaningful, it can be a powerful tool that adds value to everything it touches.
Proposition and positioning
Defining your place in the market and your offer to your customers requires a grasp of both the art and science of brand. It depends on a highly insightful, evidence-led understanding of your market dynamics, competitor positioning and opportunity spaces; and then a bold creative idea to bring your promise vividly to life.
Visual Identity
Including the full visual vocabulary of your brand: colourways, type, assets and visual architecture that create a system fully adaptable to the myriad ways in which brands now go to market: working across live, still, animated and film environments, bold, distinctive, compelling designs that drive choice and preference.
Tone of Voice
Finding, defining then codifying your voice requires empathy, understanding and a practical sense of what’s needed day to day to communicate effectively with all your stakeholders.
Why Is A Strong Brand And Purpose Important?
A strong brand and brand purpose can provide numerous benefits for a business, including:
- —Increased brand awareness and recognition: A strong brand can enhance your reputation, ensuring you are top of mind with your audiences, building long term trust and preference over competitors.
- —Enhanced brand loyalty: A strong brand can create loyal customers who are more likely to choose your products or services.
- —Improved employee engagement: A strong brand and purpose can motivate and inspire employees.
- —Increased sales and revenue: A strong brand can drive sales and increase revenue.
What Are The Key Elements Of A Strong Brand And Purpose?
A strong brand and purpose should be:
- —Authentic: True to your company's values and mission.
- —Relevant: Resonant with your target audience.
- —Distinctive: differentiated from your competitors.
- —Memorable: Easy to remember and recognize.
- —Consistent: Applied consistently across all touchpoints.
- —Evocative: Capable of evoking emotions and inspiring action.
How Can People Made Help Develop Your Brand And Purpose?
We can help you develop and strengthen your brand and purpose by focusing on the following key areas:
Purpose, Vision and Mission:
- —Defining Your Purpose, Vision and Mission: helping you articulate your organisation's reason for being beyond making profit, what your long-term goals are and how you plan to get there.
- —Aligning Purpose, Vision and Mission with Business Strategy: ensuring that your Purpose, Vision and Mission guide your business strategy, decision-making and priorities.
Proposition and Positioning:
- —Identifying Your Unique Position in the Market: Helping you pinpoint what sets your business apart from competitors and how you want to perceived.
- —Developing a Strong Brand Proposition: Crafting a compelling brand proposition that articulates the value you bring to your target audience.
- —Conducting Market Research: Analysing market trends and consumer insights to inform your brand strategy.
Values:
- —Defining Core Values: Identifying the values that underpin your organisation's culture and guide your behaviours.
- —Communicating Values Effectively: Developing strategies to communicate your values to employees and customers.
- —Living the Values: Ensuring that your values are embedded in your organisation's culture and daily practices.
Visual Identity:
- —Creating a Strong Brand Identity: Developing a visually distinctive brand identity, including logo design, colour palette, and typography.
- —Ensuring Brand Consistency: Implementing brand guidelines to maintain consistency across all brand touchpoints.
Tone of Voice:
- —Defining Your Brand's Tone of Voice: Establishing a consistent tone of voice for all communications.
- —Developing a Tone of Voice Guide: Creating guidelines for writing and speaking in a brand voice.
- —Training Employees: Providing training to employees on how to use the brand voice effectively.