Hanni Randell-Bateman, Oct 08,2018

The business case for Purpose is ever strengthening.  As we see EY and Harvard Business Review add their names to the canon of research attesting to the brilliance these few words can bring, my ears still ring with Simon Sinek’s short, sleek elevator pitch that “people don’t buy what you do, they buy why

Brook Calverley , May 04,2018

Told off by a client last week. I was describing the intro for a leadership session we were planning. We'll start with context, I said. “A time of disruption. New and ever stronger competition. A time of constant change....” “Can we not?" she asked. "Because - it's always a time of change." She was right of course. Change has just become part of

Brook Calverley , Apr 20,2018

Purpose, past - When leisurewear brand Patagonia finally cracked the formula for a plastic-free wetsuit, they did something extraordinary.... Founded on a passion for climbing and surfing, Patagonia had been built from the start with an absolute commitment to reducing environmental impact. The business had long sought to create wetsuits tha