Doug Hewett, Nov 13,2018

The best brands in the world all have one thing in common – they live and breathe their purpose and brand promise, inside and out. This is their ‘brand culture’. Much more than just a great company culture, a true brand culture connects your employee experience with your customer experience, and ensures that it’s all pointing towards your purpose as a n

Emily Castle, Nov 07,2018

...FOUR-DAY WEEKS, HYPER-FLEXIBILITY AND THE EVER-GROWING IMPORTANCE OF SOFT SKILLS The Guardian ran a story this week about firms moving to a four-day week, in order to boost productivity and well-being (the UK has the unhappy combination of both long hours and low output). This got us thinking about the other changes that might be coming

Hanni Randell-Bateman, Oct 08,2018

The business case for Purpose is ever strengthening.  As we see EY and Harvard Business Review add their names to the canon of research attesting to the brilliance these few words can bring, my ears still ring with Simon Sinek’s short, sleek elevator pitch that “people don’t buy what you do, they buy why